Senior Brand manager

Senior Brand Manager – Consumer Healthcare (UK-Based)

Location: United Kingdom (Hybrid)
Company: Leading Consumer Healthcare Organisation
Partner: Walker Cole International

Walker Cole International is delighted to be partnering with a market‑leading Consumer Healthcare business to appoint a Senior Brand Manager based in the UK. This is a pivotal, high-impact role responsible for accelerating brand growth, developing innovative omnichannel strategies, and elevating brand presence across traditional, digital, and e-commerce platforms.

Key Responsibilities

As Senior Brand Manager, you will be accountable for:

• Leading brand strategy and 360° omnichannel campaigns
Develop and execute integrated brand plans across digital, social, e-commerce, retail, and traditional media to drive consumer engagement and commercial performance.

• Owning digital activation and e-commerce growth
Design and optimise digital-first initiatives, online shopper journeys, and retailer.com activation plans to maximise brand visibility and conversion across online channels.

• Using data, insights, and analytics to shape strategy
Leverage consumer insights, competitive analysis, and market trends to inform brand positioning, campaign development, and product launches.

• Driving end-to-end brand ownership
Manage the full business value chain—from strategy to execution—ensuring consistent brand delivery across all consumer touchpoints.

• Cross-functional leadership
Collaborate closely with Sales, Medical, Regulatory, Supply Chain, and R&D to ensure seamless execution and commercial success.

• Performance tracking and optimisation
Monitor KPIs, analyse campaign performance, and adjust plans to drive continuous improvement and growth.

• Innovation and NPD leadership
Identify opportunities for portfolio expansion and lead new product development initiatives that strengthen the long-term brand pipeline.

About You

To thrive in this role, you will bring:

• Degree-level education in Marketing, Business, or a related field
• Proven experience in OTC or Consumer Healthcare brand management
• Strong expertise in integrated marketing, omnichannel activation, digital marketing, and e-commerce
• Excellent project management and stakeholder management capabilities
• A proactive, results-driven mindset with a passion for brand building
• Fluent English (additional European languages are advantageous)